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Bandcamp

The closest thing independents have to a store that is not a mall.

Bandcamp takes a cut of digital and merch sales, runs Bandcamp Friday (fee-waived days that still move more than a playlist ever will for some acts), and lets you sell vinyl without pretending you are Shopify. It is not a growth hack. It is a relationship with the people who will actually buy the next thing. Keep the page current, put something exclusive there, and do not treat it as a DSP afterthought. Names, credits, and liner notes belong here — it is the one storefront that still looks like a record.

Ask Apparition about Bandcamp

Musical context, the business around it, and what to do next.

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