Trade
Trade · Trade body
Merlin
The independents' digital rights partner at the DSP table.
Merlin represents independent labels and distributors in deals with DSPs — the counterweight to the majors' market share. You do not join Merlin as a DistroKid artist; your label or distributor might be a member. If you are choosing a distributor and you care about independent bargaining power, ask. A2IM is the US trade group with a similar gravitational pull.
Ask Apparition about Merlin
Musical context, the business around it, and what to do next.